CASE Study – New Venture and Small Business Management

Read the case carefully. You are to play the role of a trusted advisor to the entrepreneur and offer suggestions (general and/or detailed as appropriate) that will help her think through some or all of the issues the case touches upon as she tries to decide what to do.

This case study represents your ‘take-home exam’. The exam is ‘open book’, and you are allowed to discuss the issues amongst yourselves. However, your written submission MUST BE an individual effort and it will be reviewed for plagiarism. Any obvious duplication of written work between students will result in a grade of 0 (zero).

Be sure that you keep your response within the word limit, which is 1000 words PLUS one exhibit if needed. Your submission is to be double-spaced.

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