Describe the three types of innovation included in the innovation matrix..
Chapter 2 Course: Principles of Marketing Briefly answer the following questions in your own words. 1. Describe the four market strategies within Ansoff’s strategic opportunity matrix. 2. Describe the three types of innovation included in the innovation matrix. How does it build upon Ansoff’s strategic opportunity matrix? 3. Describe the importance of a mission statement in reference to marketing. 4. Describe the SWOT analysis and explain why it is important in terms of marketing. 5. Name and describe the 4 P’s.
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