Individual Case: Skullcandy

Skull Candy Business Case.pdf

Please answer these questions along with the usual business case analysis:
Was the headphone an attractive industry when Alden entered with Skullcandy?
Does Skullcandy have a sustainable competitive advantage in the market? If so, what is it and why is it sustainable?
How are Skullcandy’s products positioned? How is this positioning supported (or unsupported) by the company’s functional-level strategies?
What are some of the features of Skullcandy’s product development strategy? Do you have any recommendations for how it is managed

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