Make the following in a memorandum and writing in the IRAC form

Anthony Danieli
Memorandum
I. False Advertising
II. Common Law Fraud
Issue:
Ms. Consumer relied on the advertisement and purchase the product. She expected within 6 –
months and $600.00 later she was going to lose at least 17 pounds. The advertisement guaranteed
it, and promoted the weight-loss tea was backed up with a clinical study. In the 6 months she
only lost 3lbs.
Rule:
The law defines false advertisement as (Gibbs Law Group, 2019):
The advertising was false or misleading the falsity was “material,” often meaning the company
lied about something important the consumer saw the false advertisement; and the consumer
relied on the false advertising in purchasing the product or service.
FTC enforces federal consumer protection laws that prevent fraud, deception and unfair business
practices. Consumer protection law , managed by the Bureau of Consumer Protection and
overseen by the Federal Trade Commission(FTC) and Food and Drug Administration work
together. it protects consumers from unethical and careless actions taken by business.The Federal
Trade Commission Act is the primary statute that (a) prevent unfair methods of competition and
unfair or deceptive acts or practices in or affecting.Deception include statement, omission or
practice likely to mislead the consumer.The consumer Protection Bureau’s marketing

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