MKT-131-002 – Prin Of Marketing

Marketers are spending less on mass-media advertising today than in previous times. Nevertheless, TV, radio, magazine, and newspaper advertising remains an important means of communicating with customers for many products and is preferred overspending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel traditional advertising will continue to decline in importance as a means for marketing communication, or will it rebound in the future?

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