New Product Launched

Research and analyze a brand whose new product launch failed (e.g. New Coke). Which phase or phases of the new product life cycle do you believe is the most responsible for the product’s failed commercialization? Imagine that you were in charge of the new product launch. What do you think you could have done to avoid the debacle?

Journal entry must be at least 200 words in length. No references or citations are necessary.

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