What are the four marketing management philosophies?.
Course: Principles of Marketing Briefly answer the following questions in your own words.
1. What are the four marketing management philosophies? Would a production orientation work in the automotive industry and why? Give reasoning to support your position. 2. How have the internet and social media changed marketing? (reference: Section 1-2e) 3. Describe the difference between sales-oriented and market-oriented firms. (reference: section 1-3a-c) 4. Describe customer relationship marketing (CRM). How does CRM compare to traditional mass marketing? (reference page 11) 5. Describe how marketing applies to your projected career field and personal life? (reference page 13)
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